Advertising for B2B webshops

You sell to businesses online: wholesale, supplies, parts or equipment. We bring trade buyers to your shop with Google Ads and Meta, and help them order again. You pay on performance.

Purchasing manager in a blue shirt checking cartons on pallets with a tablet in a bright wholesale warehouse

Who this is for

E-commerce B2B means a webshop where companies buy from you: trade buyers, resellers, workshops, contractors and offices.

This fits, for example:

  • Wholesalers with an online catalogue
  • Suppliers of consumables and industrial supplies
  • Sellers of spare parts and components
  • Manufacturers who sell directly to business buyers online
Procurement manager ordering supplies on a laptop at a bright office desk with sample boxes

The problem we solve

Business buyers are hard to reach. They search with technical terms and compare suppliers.

Orders are fewer but bigger. Each wasted click costs more.

One-off buyers. You need customers who come back and order again.

We target the right searches, the right audiences and the right products.

What we do on Google Ads and Meta

Google Ads

  • Search. Reach buyers searching for a part, a product code or a supplier.
  • Shopping. Show catalogue products to people who are ready to compare.
  • Performance Max. Reach buyers across Google channels, using your product feed.
  • YouTube and Demand Gen. Present your range to business audiences.

Meta (Facebook and Instagram)

  • Targeted ads. Reach business owners and buyers by interest and role.
  • Retargeting. Bring back visitors who looked at your catalogue or started an order.
  • Creative testing. Test messages for trade buyers every week.

What we make in house

  • Creative. Product images, video and ad text for business buyers.
  • Landing pages. Pages for each product line, with trade terms and clear next steps.
  • Websites. Your B2B shop, built or improved by our team.
Web designer working at a large monitor showing an abstract page layout in a sunlit office

How we work and how we are paid

  1. 01

    Set the goal. We agree what a result is: orders, new trade accounts or revenue.

  2. 02

    Write the terms. Our fee is linked to performance. The terms are written down before we start.

  3. 03

    Build and launch. Ads, pages and tracking.

  4. 04

    Test and grow. We move budget to the products and buyers that perform.

Where we work

The Big 5. The English-speaking markets: the United States, Canada, the United Kingdom, Australia and New Zealand. Europe. All European countries, in their own languages.

Business buyers expect local language, local delivery and local terms. We adapt your offer to each market.

Suburban American street in daylight with clapboard houses, tree-lined lawns and a white delivery van in the distance
United States
Historic European city square on a sunny day with people at cafe tables and strolling
Europe

Questions, answered simply

What is the difference between B2B and B2C e-commerce?

In B2B your buyers are companies. They order in larger quantities, compare suppliers and often reorder.

Do you only work with webshops?

For e-commerce, yes: we focus on shops where buyers can order online. If your buyers need a quote, see lead generation.

Can you advertise a large catalogue?

Yes. We group products so budget goes where it pays.

How are you paid?

On performance, with terms written down before we start.

Do you work in several countries?

Yes. We work in the Big 5 and across Europe.

Let's grow your B2B shop

Tell us what you sell and who buys it. We reply with next steps.

Talk to us about B2B e-commerce
Specialised exclusively in Google Ads & Meta