B2B lead generation that brings qualified requests

You sell a service or a high-value product, and each customer is worth a lot. We bring you requests from serious buyers with Google Ads and Meta. You pay on performance.

Three professionals discussing a deal around a table with printed documents in a bright glass meeting room

Who this is for

Lead generation fits businesses where people ask for a quote or a call before they buy. This is common in B2B, and also in some B2C services. This fits, for example:

  • Insurance companies, brokers and agents
  • Dealers and suppliers of construction machinery and equipment
  • Companies that sell industrial products, systems or contracts
  • Professional and technical services with high order values

The problem we solve

Too few requests. Your inbox is quiet.

Wrong requests. Many contacts are not buyers.

Long sales cycles. Each lead needs to be real, or your sales team loses time.

We focus on lead quality, not on lead volume alone.

Sectors we work in

Insurance advisor explaining a policy to a smiling couple in a bright office

Insurance

Requests from people and companies who are ready to ask for a quote.

New unbranded compact excavator and wheel loader in a sunny European sales yard

Construction machinery and equipment

Excavators, loaders and other equipment. Buyers are businesses, and they compare carefully before they ask.

Technician in a white hard hat inspecting a production line in a bright modern factory

High-value products and services

Industrial products, systems and professional services where one new customer matters.

What we do on Google Ads and Meta

Google Ads

  • Search. Reach buyers who are searching for what you offer, right now.
  • Performance Max. Reach more buyers across Google channels, with lead goals we track.
  • YouTube and Demand Gen. Build awareness for products with a long buying process.

Meta (Facebook and Instagram)

  • Lead form ads. Let people ask for contact without leaving the app.
  • Retargeting. Bring back visitors who read but did not ask.
  • Creative testing. Test messages and offers every week.

From click to qualified lead

  1. 01

    Ad. A clear message for the right buyer.

  2. 02

    Landing page. One page, one goal, fast on phones.

  3. 03

    Lead form. Short, with the questions that matter for your sales team.

  4. 04

    Qualification. We check each contact against criteria we agree with you.

  5. 05

    Handover. You receive the contact with the details you need.

What we make in house

  • Creative. Images, video and ad text.
  • Landing pages. Built for requests, not just for visits.
  • Websites. Company and service sites.
Photographer shooting a blue water bottle in a bright studio with a softbox

Lead generation for B2C

We also run lead generation for services sold to consumers, such as insurance for private customers. The method is the same: a clear ad, a fast page, a short form and a check on each contact.

Talk to us about B2C leads

Family on a blue sofa filling in an online quote form on a laptop in a bright living room

How we work and how we are paid

  1. 01

    Set the goal. We agree what a qualified lead is for your business.

  2. 02

    Write the terms. Our fee is linked to performance. The terms are written down before we start.

  3. 03

    Build and launch. Ads, pages, forms and tracking.

  4. 04

    Test and improve. We learn from your feedback on lead quality and adjust.

Where we work

The Big 5. The English-speaking markets: the United States, Canada, the United Kingdom, Australia and New Zealand. Europe. All European countries, in their own languages.

Sunlit London street of red-brick terraced houses with three people walking away
United Kingdom
Historic European city square on a sunny day with people at cafe tables and strolling
Europe

Questions, answered simply

What is a qualified lead?

A contact that meets criteria we agree with you, for example the right location, need and budget range.

Do you only work with B2B?

B2B is our main focus. We also run B2C lead generation.

Do you work with insurance?

Yes. Insurance is one of the sectors we work in, for businesses and for private customers.

Can you generate leads for machinery sellers?

Yes. If you manufacture machinery and want us to invest in advertising and take a share of sales, see our manufacturer partnership.

How are you paid?

On performance, with terms written down before we start.

Do you build the landing pages and forms?

Yes. They are made in house.

Let's get you better requests

Tell us what you sell and who your buyer is. We reply with next steps.

Talk to us about lead generation
Specialised exclusively in Google Ads & Meta